BMA On Frances new legislation for modelling…

Managing Director Farid Haddad Features in Litro Magazine, Discussing Frances New Rules For Modelling!

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French MP’s have stipulated that modelling agencies who are found to be employing models who are under a minimum BMI, yet to be defined, will be fined up to €75,000, and staff could face up to six months in prison. Photos that have been retouched are now required to have a tag stating what has been edited. Failure to abide by this Photoshop rule this could amount to a fine of €37,000, or up to 30% of the amount spent on the advertising featuring the model. They have also voted for legislation to be passed to make the glorification of anorexia online illegal, stating the maximum fine as €10,000 for encouraging and provoking dangerous behaviour.

BMA’s Farid was contacted to discuss the news, stating “I don’t think it will affect the future of fashion as the fashion industry will adapt as it does to trends. It may cause the French fashion industry to use models with a healthier body-image and the law may have some effect on the health of models.”

Check out the full article here, what do you think about Frances new legislation?

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