Top 8 Things You Didn’t Know About London Fashion Week (LFW)

London Fashion Week (LFW) is approaching very soon with 250 designers showcasing their designs to the fashion world. It’s a fashion trade show that happens twice a year (February and September). We would like to dedicate this post in giving you the history and stats of the exciting event!

It begins on Friday 15th of February to Tuesday 19th of February. It’s one of the four major fashion events that take place around the world each year. The others are New York, Milan and Paris Fashion Week.

Here are the top 8 facts you may not know about London Fashion Week:

1. The British Fashion Council was founded in 1983 and the first ever LFW was in 1984.

That’s when BMA was founded too!! –  That’s 36 years ago… It was also the first ever British Fashion Award where Katharine Hamnett was given Designer of the Year.

The Designer of the Year award in 1984. Katherine Hamnett best known for her famous protest t-shirts

2. LFW used to be classed as ‘street events’ to entertain middle to lower class people

LFW once took place in a West London car park. This changed ever since the Prime Minister, Margaret Thatcher and Princess Diana attended the LFW in 1986.

3. Stella McCartney sold her entire Collection in 1995

Stella McCartney was still a student at the time. Her friends modeled for her collection and her parents sat front row. She is now 47 years old.

4. Travel in style with Mercedez Benz

32,000 miles driven between shows by Mercedez Benz chaffeurs . Mercedez Benz is the official car sponsor for London Fashion Week. They hire professional and discreet chauffeurs who can adapt to their clients’ changing needs. Mercedes E Class, Mercedes S Class and Mercedes v ClassHow fancy is that? 

Now get ready for the stats:

5. The UK Fashion Industry makes a direct contribution of £32bn to the economy.

The UK fashion market continues to grow. The top UK companies based on market capitalisation are Burberry, Next Plc, Marks & Spencer and ASOS. Burberry is the top luxury fashion company in the UK and has a market value of £5.8 billion!!

6. 5000 visitors every year and £100 million worth of clothing orders.

This includes buyers, bloggers, journalists, broadcast crews and photographers. The media coverage equals or even exceeds major news and also international sport events.

Layla H

7. 150,000 Instagram post.

All the updates you need are all over social media platforms. The virtual opportunities may give better experience than the real thing #londonfashionweek

8. 30,000 Lavazza espressos served.

This has been the official coffee of LFW for the 15th year. Lavazza brings authentic Italian coffee experience to ensure that everyone is fueled up for the amazing shows. They had partnered with designer Ryan Lo in creating a bespoke limited edition coffee cup.

Did you know most of them?

Stay tuned via our Instagram account on which BMA models are booked for the London Fashion Week!! If you are attending, let us know in comments about your LFW experience! 🙂

TEAM BMA

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